An out-of-home campaign promoting NBC10 Boston’s morning news coverage across the Greater Boston area, and in the TD Garden in Boston, MA. The goal with this saturation campaign was to remind viewers in the Greater Boston/Southern New Hampshire demo that NBC10 Boston's morning team is the one to watch. As the new home for NBC in Boston as of 2017, viewers were still having trouble finding their favorite shows and news anchors. This included a logo update with the number 10 to enforce the channel number and ultimately increase ratings.