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Jason Stone Billboards

Date

2023

Location

Greater Boston

Project Type

Digital Billboard, DOOH

Role

Designer

Local injury lawyer Jason Stone was looking for updated billboard creative that was relevant to events and weather around the Boston area. The first image below is the original creative we received.

After working with the client to brainstorm different scenarios, we came up with the black and red design. These digital boards would be trafficked based on sporting events, the weather of the day, day of the week. Bold imagery and copywriting helped Jason Stone imprint a memorable and relatable mark on the Greater Boston skyline.

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