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Jason Stone Billboards
Date
2023
Location
Greater Boston
Project Type
Digital Billboard, DOOH
Role
Designer
Local injury lawyer Jason Stone was looking for updated billboard creative that was relevant to events and weather around the Boston area. The first image below is the original creative we received.
After working with the client to brainstorm different scenarios, we came up with the black and red design. These digital boards would be trafficked based on sporting events, the weather of the day, day of the week. Bold imagery and copywriting helped Jason Stone imprint a memorable and relatable mark on the Greater Boston skyline.
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